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Welcome to
DSSC Ideas Lab.

We are a leading voice in marketing, brand
strategy and experiences. We transform
business and consumer insights into powerful
and memorable experiences.

Welcome to
DSSC Ideas Lab.

We are a leading voice in marketing, brand
strategy and experiences. We transform
business and consumer insights into powerful
and memorable experiences.

We’re here to

Our Story

Who are we?

In 2013, we kicked off as India’s first secret supper club. Today, DSSC is a leading force building India’s experiential economy. We are a marketing & events agency of agile problem solvers who love marketing, copywriting, technology, design, digital, dogs and food. To know why we did what we did, watch our TedX talk.

What do we do?

We find template solutions a tad boring, and have taken it upon ourselves to change how brands connect with consumers. Our research-backed solutions and B2C social experiments set interesting benchmarks.

We help with strategy, launch, positioning, storytelling, market research, digital marketing and (most importantly) have the inside deets of the best food & tipple in town.

The DSSC Experience

We are building India’s Experience Economy. We blend strategy, creativity & unconventional marketing solutions to bring brands to powerful life.

The DSSC Client

We collaborate with homegrown and legacy brands to disrupt and create impact.

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Our Capabilities

1. Consultancy & Strategy

2. Corporate Experiences

3. Creative Content & Digital Marketing

4. Events, Experiences & Festival Curation

5. Patron & Influencer Marketing

6. Insights

Know more. Be more.

DSSC Insights

Digital Content Events Strategy

Shantanu & Nikhil

The coolest gents in fashion got in touch with DSSC to do a deeper & meatier dive into the brand story & heritage of Shantanu & Nikhil. We all know the iconic brand, but how intimately do we know the inimitable Shantanu & Nikhil? We know their sartorial discipline, but do we know what led to that edgy resonance?
  • Consultancy & Strategy

  • Creative Content

  • Event, Launch & Experiences

View Project
Digital Content Events Insights

The Thali Tradition

The Thali Tradition is a celebration of the original chef’s tasting. This annual festival by DSSC continues to showcase regional Indian cuisines through the thali, which is the perfect balance of sweet, sour, bitter, astringent, and salty.
  • Festival Curation

  • Event, Launch & Experiences

  • Creative Content

  • Insights

View Project
Corporate Experience Events Insights

DSSCBusiness: The Startup Diaries

In 2016, DSSC Business (e​ rstwhile Secret Scholars Club​) undertook the responsibility of presenting to the city an interactive & empowering platform for conversation and collaboration.
  • Events

  • Corporate Experiences

  • Insights

View Project
Digital Content Events

DSSC presents The Gin Express

8 June 2019 was World Gin Day. 4 gins, 4 bars, 40 gin enthusiasts on the most epic gin-crawl the city’s seen!
  • Digital Marketing

  • Event & Experiences

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Digital Content Events Strategy

​​#FoodForEveryMood for DLF Mall of India

India’s largest mall, DLF Mall of India has a plethora of options for dining but there was little customer awareness about it.
  • Client

    DLF Mall Of India

  • Festival Curation

  • Influencer Marketing

  • Consultancy & Strategy

  • Creative Content

  • Digital Marketing

  • Event, Launch & Experiences

View Project
Digital Content Events Insights Strategy

Discover The Gem Series for Bombay Sapphire

In 2018, the world’s most famous gin, Bombay Sapphire launched a global campaign called #StirCreativity.
  • Client

    Bombay Sapphire

  • Consultancy & Strategy

  • Creative Content

  • Digital Marketing

  • Event, Launch & Experiences

  • Insights

View Project